Tag: Band
Kick-ass Press Kit

[ IT’S A LONG WAY TO THE TOP IF YOU WANNA ROCK N ROLL ] Your Press Kit is your entire band’s history in a nutshell. All the sweat and blood that went into your shows, your songs and your band promotion is right there in an envelope. Your whole band’s life in a flash. How do you put all

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Band Websites by John Cripps

WHY BOTHER? I hate to say it, but most bands do not have their Internet act together. They are more concerned with their music than with promotion. The Internet has given bands the opportunity to do some serious promotion in a very inexpensive, yet powerful way. Handled correctly, you can get more people to your gigs and get your recorded

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SHOULD I STAY OR SHOULD I GO? Choosing the best web strategy for promoting bands is a subject that often elicits heated debate (I think I hear “Eye of the Tiger” playing in the background). Before the days of social media, everyone moved along just fine with a static or dynamic website. Then along came MySpace, and later, Facebook. These

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Band Logos by John Cripps

Branding and packaging is at the heart of rock and roll! Some of us remember the golden age of rock record album covers. Along with it came the striking logos that still burn in our memory. We think of AC/DC, Kiss, Aerosmith and many others. And who can forget the Led Zeppelin logo with the four symbols? Most of these

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